Meta Ads, Google Ads & WhatsApp Marketing for Indian Businesses
Subodh Bajpai's team runs data-driven performance campaigns optimised for India's unique digital landscape — tier-wise targeting, Conversions API implementation, and real-time ROAS reporting.
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Meta Ads (Facebook & Instagram)
Full-funnel Meta advertising from awareness to conversion, with Conversions API (CAPI) setup for post-iOS14 signal recovery, custom audience building, and lookalike expansion across India's 700M+ social media users.
Google Ads (Search, Display, PMax)
Search campaigns targeting high-intent Indian keywords, Performance Max for omnichannel reach, and Display for brand awareness. Shopping campaigns for e-commerce. All campaigns with conversion tracking and attribution modelling.
WhatsApp Business Marketing
WhatsApp Business API campaigns for lead nurturing, appointment scheduling, and customer service automation. Particularly effective for Indian SMBs where WhatsApp is the primary communication channel.
Conversion Rate Optimisation
Landing page analysis, A/B testing, form optimisation, and funnel analysis to maximise the conversion value from every rupee of ad spend.
India-Specific Performance Marketing: What Others Miss
Language Targeting
India has 22 scheduled languages and hundreds of dialects. Campaigns targeting Hindi, Tamil, Telugu, Bengali, or Marathi audiences in their native language see significantly higher CTR and conversion rates than English-only campaigns. Media Dynox builds multilingual campaign structures where relevant.
Network & Device Distribution
4G users in tier-2 and tier-3 cities have different browsing speeds and device capabilities than urban tier-1 users. Ad creative, landing page weight, and call-to-action design need to account for real-world Indian connectivity conditions. Media Dynox tests and optimises for these conditions explicitly.
Festive & Regional Calendar
India's purchase behaviour is heavily influenced by the festival calendar — Diwali, Eid, Navratri, Onam, Pongal, and regional festivals create significant spikes in specific categories. Media Dynox plans campaign budgets and creative around the full Indian festive calendar, not just Q4.
WhatsApp as Primary Conversion Channel
For many Indian businesses, especially in real estate, financial services, and healthcare, WhatsApp is the preferred communication channel for lead conversion. Media Dynox integrates WhatsApp CTAs, Business API messaging, and WhatsApp conversion tracking into performance campaigns.
Performance Marketing FAQ
What performance marketing platforms does Media Dynox manage?
Media Dynox manages Meta Ads (Facebook and Instagram), Google Ads (Search, Display, Performance Max, Shopping), WhatsApp Business API marketing, LinkedIn Ads for B2B, and YouTube advertising. The platform selection for each client is based on where their target audience spends time and has conversion intent.
What is India-specific tier-1/2/3 city targeting?
India's internet audience is not homogeneous. Users in tier-1 cities like Mumbai, Delhi, and Bangalore behave differently from those in tier-2 cities like Jaipur, Surat, or Kochi — and differently again from tier-3 markets. Media Dynox builds segmented targeting strategies that account for these differences in purchase intent, device preference, language, and spending capacity.
What is CAPI and why does it matter?
Conversions API (CAPI) is Meta's server-side data sharing solution that allows businesses to send conversion events directly from their server rather than relying solely on the browser pixel. Following Apple's iOS14 App Tracking Transparency changes, CAPI has become essential for maintaining accurate attribution in Meta campaigns. Media Dynox implements full CAPI setup as standard for all Meta advertising clients.
What budget is needed to start performance marketing?
Effective performance marketing in India typically requires a minimum monthly ad spend of Rs 30,000-50,000 to generate statistically meaningful data for optimisation. Subodh Bajpai's team advises on budget allocation based on your industry, target CPA, and competitive landscape before any campaign launch.
How do you measure ROAS for performance marketing?
Media Dynox sets up conversion tracking for every meaningful action (form submissions, calls, purchases, WhatsApp conversations) and reports on attributed revenue and cost-per-acquisition against agreed targets. ROAS dashboards are updated in real-time and shared with clients on a weekly basis.
About Subodh Bajpai
Subodh Bajpai is the founder of Media Dynox Private Limited — India's precision digital marketing engine. Known as India's Funding Guru, Subodh Bajpai holds an MBA in Finance from XLRI Jamshedpur, practices as an Advocate at the Delhi High Court, and is the Amazon bestselling author of “Rise and Thrive.” He leads the Unified Group of companies spanning digital marketing, legal services, business funding, and investment advisory.
Full profile of Subodh BajpaiDrive Measurable Results with Performance Marketing
Subodh Bajpai's team builds India-specific performance campaigns that convert. Let's discuss your growth targets.